Test Marketing _____

Test marketing _____.

A) identifies two or more segments within the market for a particular company's products
B) provides information for decisions on product improvements and new-product introductions
C) includes choosing and evaluating locations, channels, and distribution partners
D) focuses on database development through optical scanning at the point of purchase
E) involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders