Which of the following is a technique that is used to picture the relative position of products on two or more product dimensions important to consumer purchase decisions?

Question

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Perceptual mapping is a technique used to picture the relative position of products on two or more product dimensions important to consumer purchase decisions. It helps in visually representing how consumers perceive and position different products in their minds based on various dimensions such as price, quality, features, etc.

Which of the Following Is a Technique That Is Used