In the field of marketing research, analytics exclusively uses qualitative techniques to determine performance efficiency.

Question

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Analytics uses both qualitative and quantitative techniques in marketing research to determine performance efficiency. Qualitative techniques like focus groups, interviews, and surveys are used to gather consumer insights and opinions, while quantitative techniques like data analysis, A/B testing, and statistical modeling are used to measure and quantify performance metrics.

In the Field of Marketing Research, Analytics Exclusively Uses Qualitative