Which of the following is ethical in marketing research practices?

Question

Quizplus · Accepted Answer

Subject debriefing is a vital ethical practice in marketing research. It involves informing research participants about the true purpose and nature of the study, their rights as participants, and addressing any misconceptions or concerns they may have. This helps ensure that the participants are fully aware and have consented to the study. The other options, such as sugging and frugging (selling and fundraising under the guise of research), rocking-chair interviewing (allowing participants to simply speak without active listening or response), and deanonymizing data (revealing personal information) are all unethical practices in marketing research.

Which of the Following Is Ethical in Marketing Research Practices