Aura Inc Is a Research Firm That Conducts Store Audits for for a Variety

Aura Inc. is a research firm that conducts store audits for a variety of retail stores. It follows an established, common approach in research design so the results of a study conducted for one client can be compared to norms from studies done for other clients. In the context of types of marketing research firms, Aura Inc. is a(n) _____.

A) customized research firm
B) internal research provider
C) standardized research firm
D) specialty market research firm
E) brokerage firm