As marketing research firms expand their geographic scope, many fundamental skill requirements will change and negotiation skills will be replaced by statistical skills.

Question

Quizplus · Accepted Answer

While the expansion of geographic scope in marketing research firms may increase the demand for statistical skills to analyze larger and more diverse data sets, negotiation skills remain crucial for client interactions, partnerships, and obtaining research permissions, and are not replaced by statistical skills. Both skill sets are important and serve different purposes within the industry.

As Marketing Research Firms Expand Their Geographic Scope, Many Fundamental