Krisnak Inc., a scented candle manufacturer, introduced a different range of candles with exotic scents such as ice mint, desert flower, and sea breeze.What change in the product mix was made by Krisnak Inc.?

Question

Quizplus · Accepted Answer

Krisnak Inc. added a new product line with exotic scents, which increased the product line depth. This is a change in the product mix that involves adding new offerings to the existing product mix. It does not involve changing the number of stock keeping units, product category, or brand orientation. Increasing product mix breadth would involve adding new product categories.