Vintage Inc. manufactures jeans and T-shirts for men, women, and kids. It also has a separate section that deals exclusively with designer wear for celebrities. The clothes in these four segments are marketed under different brand names. It has to compete with rivals such as Dressing UP Corp. and Royals Inc. Dressing UP also markets jeans and T-shirts for men, women, and kids but under the single brand name Dressing UP. Additionally, Dressing UP markets sportswear under a different brand name Sporty. Royals Inc. manufactures clothing for men, women, and kids under the brand names Royals He, Royals She, and Royals Kidzee.
-Vintage Inc.manufactures jeans and T-shirts for men, women, and kids.It also has a separate section that deals exclusively with designer wear for celebrities.The clothes in the four segments are marketed under different brand names.This is an example of:

Question

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Vintage Inc. uses individual branding strategy by marketing its products in different segments under different brand names. This approach allows each product to have its own brand identity, separate from the others.