Question 1

Psychographic segmentation refers to the segmentation of consumers based on:

Accepted Answer

Psychographic segmentation is based on consumers' personality traits, interests, values, attitudes and lifestyles. It helps marketers to understand the psychological makeup of their target audience, which can be valuable in creating effective marketing campaigns. Option A refers to value-based segmentation, Option B refers to geographic segmentation, Option D refers to demographic segmentation, and Option E refers to socio-demographic segmentation.

Question 2

Geographic segmentation refers to the segmentation of consumers based on:

Accepted Answer

Geographic segmentation divides the market based on geographic factors like region, city, climate, population density, and other demographic factors like nationality or social class. The location or place where consumers live affects their needs, tastes, wants, and preferences for different products and services. Hence, businesses can design targeted marketing strategies that cater to the specific needs and behaviors of consumers in each region or location.

Question 3

Demographic segmentation refers to the segmentation of consumers based on:

Accepted Answer

Demographic segmentation refers to dividing the market into different groups based on characteristics such as age, gender, education, income, etc. Therefore, the best choice is E, which lists age, gender, and education as examples of demographic factors. Choices A, B, C, and D may refer to other forms of segmentation, such as value-based, geographic, psychographic, and goal-based, respectively.

Question 4

A company develops a variety of exotic breads targeted at suburban areas where large families reside,and the demand for easy breakfast options is high.In this case,the segmentation approach used by the company is:

Accepted Answer

The answer of A company develops a variety of exotic...

Question 5

Jimmy's Own Inc.introduces different kinds of snacks for the Asian and European market.In the context of segmentation bases,this is an example of:

Accepted Answer

The segmentation is based on the geographic location of the market, which is Asia and Europe. Therefore, it is an example of geographic segmentation.

Question 6

A credit card company issues a special card only to those customers who spend more than $100,000 a year on its other cards.In this case,the segmentation approach used by the company is:

Accepted Answer

The answer of A credit card company issues a special...

Question 7

Skincare Inc.,a company known for its women's skin-care products,starts offering skin-care products specifically developed for men.In this case,the segmentation approach used by the company is:

Accepted Answer

The segmentation approach used by Skincare Inc. is demographic segmentation. The company is targeting men specifically, which is a specific demographic group.

Question 8

An up-and-coming businessman buys a certain brand of apparel.This brand is associated with the image of an individual who values exclusivity and style,which is the kind of person the businessman would like to be.In the context of psychographic segmentation,the brand is appealing to the businessman's:

Accepted Answer

Psychographic segmentation targets consumers based on their personality traits, interests, and values. In this scenario, the businessman is attracted to the brand's image because it aligns with his own self-concept, or how he sees himself. The brand persona resonates with the businessman's desired identity, making it more appealing to him.

Question 9

The image a person has of himself or herself is called:

Accepted Answer

Self-concept refers to the image an individual has of themselves, including their beliefs, attitudes, and values about themselves. The other answer options do not accurately describe the concept of self-image.

Question 10

Goals for life,not just the goals one wants to accomplish in a day,are called:

Accepted Answer

Self-values refer to the goals that one wants to achieve in life, such as personal growth, relationships, and career aspirations. Self-concepts refer to how one views themselves, ideal points are specific benchmarks one hopes to achieve, lifestyles are overall patterns of behavior, and self-morals are personal beliefs about what is right and wrong.

Question 11

Which of the following allows people to describe themselves by using those characteristics that help them choose how they occupy their time (behaviour)and what underlying psychological reasons determine those choices?

Accepted Answer

Psychographics allow people to describe themselves based on their behavior and underlying psychological reasons for those behaviors. Demographics describe characteristic traits such as age, gender, and education level. Geodemographics combine demographic and geographic information to understand group behavior. Chromodynamics and Matronymics are not valid terms or concepts.

Question 12

A chainsaw company markets its products only in areas with forests.In this case,the segmentation approach used by the company is:

Accepted Answer

The segmentation approach used by the company is geographic segmentation, as it is targeting specific areas with forests.

Question 13

An automobile ad is created in such a way that it appeals to people who value individuality.The company aims at grouping customers based on their personality characteristics.This is an example of:

Accepted Answer

The ad's focus on appealing to people's personality characteristics indicates that it is using psychographic segmentation, which involves grouping consumers based on their values, lifestyles, interests, and personality traits. This approach is more about understanding the psychological aspects of consumer behavior, rather than simple demographic or geographic data.

Question 14

A lifestyle store deals with expensive and aesthetic products.Most of its target customers belong to the elite class of society who want to make a style statement associated with exclusivity.In this case,the segmentation approach used by the store is:

Accepted Answer

The lifestyle store is targeting customers who belong to the elite class and want to make a style statement associated with exclusivity. This suggests that the segmentation approach used by the store is psychographic segmentation, which is based on customers' attitudes, values, and lifestyles. Psychographic segmentation helps the store to understand the personality, interests, and opinions of its target customers, enabling it to offer products that meet their needs and preferences.

Question 15

Of the various methods for segmenting consumers,which of the following is the one that delves into how consumers describe themselves?

Accepted Answer

Psychographic segmentation delves into how consumers describe themselves, their attitudes, values and lifestyle preferences. It involves dividing the market into segments based on personality traits, values, interests, and lifestyles of consumers.

Question 16

A sports goods manufacturing company has started creating marketing campaigns to specifically target the female market.In this case,the segmentation approach used by the company is:

Accepted Answer

The company is targeting the female market, which is a demographic segmentation approach based on gender.

Question 17

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.In this case,the segmentation approach used by the company is:

Accepted Answer

The company is using demographic segmentation by targeting two different age groups- children and adults.

Question 18

A company makes packaged juices for the Canadian market,and different flavours are developed for specific regions.In this case,the segmentation approach used by the company is:

Accepted Answer

The company is segmenting its market based on the different regions in Canada. This is an example of geographic segmentation, which is segmenting the market based on geographic criteria such as region, climate, population density, etc. This allows the company to develop specific flavours for each region based on their preferences and tastes.

Question 19

A furniture manufacturer deals in furniture with antique designs.The furniture mimics the designs used in royal households and provides customers with a means of self-expression.People who buy such furniture feel like they are part of a royal family.In this case,the segmentation approach used by the manufacturer is:

Accepted Answer

The segmentation approach used by the furniture manufacturer is psychographic segmentation. This is because the manufacturer is targeting customers based on their lifestyle, values, and personality traits. The customers who are buying this furniture are doing it for self-expression and to feel like they are part of a royal family, which indicates that they have a certain psychographic profile.

Question 20

Self-respect,self-fulfillment,or a sense of belonging are typically examples of:

Accepted Answer

Self-respect, self-fulfillment, and a sense of belonging are all examples of personal goals related to one's own sense of value and identity, which fall under the broader category of self-value goals. Perceptual maps and demographics are not relevant to this concept, while situational objectives and self-morals do not adequately capture the specific nature of these types of goals.

Quiz 6: Business-To-Business Marketing