The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market is called:

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The process of evaluating different market segments to determine their attractiveness and selecting the most viable options is called targeting. This involves considering factors such as the size and growth potential of the segment, the level of competition, and the company's ability to serve the needs of the target market. Diversification is the strategy of entering new markets or products that are not related to the company's current offerings, while operational excellence and locational excellence focus on optimizing processes and physical locations, respectively. Downsizing entails reducing the size or scope of the company's operations, which is not directly related to evaluating market segments.

The Process of Evaluating the Attractiveness of Various Segments and Then