Lawrence Has Recently Joined a Publishing Company

Lawrence has recently joined a publishing company.As part of his initial training, he attends a session on marketing ethics.Through the session he learns that the basic starting point for creating a strong ethical climate within a marketing firm is having a(n) :

A) ethical retreat seminar.
B) set of values that guides behaviour.
C) contractual system.
D) firm social commitment strategy.
E) set of explicit rules to guide its corporate social responsibility programs