A popular ice cream chain enters a new market in another country by allowing local retailers to market its products, including the use of its brand name and format.This form of entry strategy into a new market is known as:

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The scenario describes a form of franchising where the popular ice cream chain is allowing local retailers to market its products and use its brand name and format. Franchising is a form of entry strategy in which a company grants permission to other individuals or firms to sell its products or use its intellectual property in return for a fee or other compensation.

A Popular Ice Cream Chain Enters a New Market in Another