A manufacturing firm is trying to determine the market potential for its product in a country by measuring the relative level of imports and exports.This analysis is employed to evaluate the:

Question

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Measuring the relative level of imports and exports can provide insights into the general economic environment of the country, such as its trade policies, exchange rates, and international competitiveness. This analysis can help the manufacturing firm determine the potential demand for its product in the market and identify any barriers or opportunities for entry. However, the other factors listed (market size and population growth rate, sociocultural factors, technology and infrastructure capabilities, and consumers' buying power) may also be important considerations for the firm's marketing strategy.

A Manufacturing Firm Is Trying to Determine the Market Potential