Which of the following is a primary factor to excite a customer in the context of the 4E framework of social media marketing?
A)High frequency of engagement through advertisements
B)Relevancy of offers to the targeted segment
C)Detailed technical information about a product or service
D)Availability of prestige products at premium price
E)High-budget promotional activities

Question

Quizplus · Accepted Answer

According to the 4E framework of social media marketing, relevancy of offers to the targeted segment is a primary factor to excite a customer. The 4E framework includes four primary factors - Engage, Excite, Educate, and Experience - and relevancy falls under the Excite factor. High frequency of engagement through advertisements, detailed technical information, availability of prestige products, and high-budget promotional activities are important but not primary factors for exciting customers in the social media marketing context.

Which of the Following Is a Primary Factor to Excite