Which of the following is NOT true with regard to Facebook?
A) It allows companies to access the same features as individuals do to promote their brands and engage with its customers.
B) The multiplier effect enabled through newsfeed and follow option makes it a very attractive platform for marketers to promote their products or services.
C) Its promise of more accurate targeting and segmentation increases its effectiveness as a marketing tool.
D) Companies can post content and information regarding products,events,news,or promotions that might be exciting to their customers.
E) Its variation from other networking sites as being a professional,instead of a friendship-based site,makes it an exclusive forum for professionals and entrepreneurs to build their networks.

Question

Which of the following is NOT true with regard to Facebook? 
A) It allows companies to access the same features as individuals do to promote their brands and engage with its customers.
B) The multiplier effect enabled through newsfeed and follow option makes it a very attractive platform for marketers to promote their products or services.
C) Its promise of more accurate targeting and segmentation increases its effectiveness as a marketing tool.
D) Companies can post content and information regarding products,events,news,or promotions that might be exciting to their customers.
E) Its variation from other networking sites as being a professional,instead of a friendship-based site,makes it an exclusive forum for professionals and entrepreneurs to build their networks.

Quizplus · Accepted Answer

Facebook is primarily a friendship-based social networking site, not a professional networking site like LinkedIn.

Which of the Following Is NOT True with Regard to Facebook