Which of the following is true about engaging the customer in the context of the 4E framework of social media marketing?
A)It is associated with communicating personalized offers designed for interested customers.
B)Its primary objective is to help potential customers understand the value proposition of a product or service.
C)It could be either positive or negative and is aided by tools such as blogging and microblogging.
D)It assists the customers to understand the features of a product or service and assess its utility.
E)It assures customers of the superiority of a firm's product relative to similar products in the market.

Question

Quizplus · Accepted Answer

Engaging the customer in the 4E framework involves interaction that can be positive or negative, often facilitated by tools like blogging and microblogging, which allow for two-way communication and feedback.

Which of the Following Is True About Engaging the Customer