Which of the following does NOT hold true for social media marketing? A)It is difficult to accurately target and segment markets using social networking platforms. B)Social media-aided platforms are an effective marketing tool for gaining mass popularity quickly. C)Media-sharing tools assist in leveraging social capital to build brand identity and relationships. D)Online platforms could act as a rapidly spreading complaint forum that can break the reputation of a brand quickly. E)It is more challenging to determine ROI for social media than for more traditional IMC applications.

Question

Quizplus · Accepted Answer

Social media marketing actually provides several tools for targeting and segmenting specific audiences such as age, location, interests, and behaviors. Therefore option A, stating that it is difficult to accurately target and segment markets using social networking platforms, is incorrect. The other options are all true for social media marketing.

Which of the Following Does NOT Hold True for Social