Which of the following statements is true about the AIDA model?
A)It is a common model used by marketers when there is a delayed response to a marketing communication campaign.
B)It is a series of approaches that finalize a sales process by retailers.
C)It is used primarily in determining the best trade channel sales promotion technique.
D)It is a series of mental stages through which consumers move.
E)It refers to the various types of media available to communicate a marketing message.

Question

Quizplus · Accepted Answer

The AIDA model is a series of mental stages through which consumers move, and it stands for Attention, Interest, Desire, and Action.

Which of the Following Statements Is True About the AIDA