Which of the following occurs when consumers recognize the brand when its name is presented to them?
A)Lagged effect
B)Puffery
C)Aided recall
D)Cold call
E)Top-of-mind awareness

Question

Quizplus · Accepted Answer

Aided recall is when consumers are prompted to remember a brand with the help of some stimulus or clue. In this case, the presentation of the brand name would serve as the stimulus to help consumers recall the brand.

Which of the Following Occurs When Consumers Recognize the Brand