Once consumers are aware that a company or product exists, communication must work to:
A)define the objectives of marketing communication.
B)match communication with competitors.
C)create top-of-mind awareness.
D)increase their interest level.
E)instigate aided recall in their minds.

Question

Quizplus · Accepted Answer

Once consumers are aware of a company or product, communication should aim to increase their interest level to move them further along the buying process.

Once Consumers Are Aware That a Company or Product Exists