Manorek Inc.is a leading media company in the country of Lucidia.It is a reputed brand and is considered to be a trusted source of information by Lucidians.The company plans to enter another continent and wants to build the same kind of reputation in these markets.Manorek Inc.advertises to familiarize these new customers with the company and its reputation in Lucidia.What type of advertising would serve this purpose?

Question

Quizplus · Accepted Answer

Institutional advertising focuses on building a company's image and reputation rather than promoting specific products or services. This type of advertising would be the best choice for Manorek Inc. to familiarize new customers with its brand and reputation in a new market.