In the personal selling process, qualifying the leads refers to:
A)closing the sales with them.
B)assessing their sales potential.
C)using their resources for sales.
D)finalizing a contract with them.
E)making sales presentations to them.

Question

Quizplus · Accepted Answer

Qualifying the leads refers to assessing their sales potential, such as their level of interest, ability to buy, and specific needs or requirements. It involves determining if the lead is worth pursuing further in the sales process or if they should be disqualified. Closing the sale, using their resources for sales, finalizing a contract, and making sales presentations all come after the lead has been qualified.

In the Personal Selling Process, Qualifying the Leads Refers To