A shoe manufacturer producing sports shoes decides to sell its products in department stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

Question

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The element of the marketing mix being used in this example to create the retail strategy is "place" or distribution strategy. The company is targeting department stores that are located near sports universities and stadiums, which is a strategic decision for better availability and accessibility of the products to the target market.

A Shoe Manufacturer Producing Sports Shoes Decides to Sell Its