Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-In which of the following instances is the company engaging in direct marketing?
A)Selling to a commercial firm through salespeople
B)Selling to retail stores in Canada
C)Selling to large shopping malls
D)Selling through a third-party website
E)Selling through a large exclusive dealer

Question

Quizplus · Accepted Answer

Selling to a commercial firm through salespeople is an example of direct marketing as the company is directly reaching out to and communicating with its target customers without the involvement of any intermediaries.