A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:
A)customer orientation.
B)value orientation.
C)market orientation.
D)product orientation.
E)brand orientation.

Question

Quizplus · Accepted Answer

The company's focus is solely on the product (the car) and its features, without considering the needs or wants of the market (the desire for different colors). This indicates a product orientation.

A Company Sells Cars of a Single Colour and Advertises