After identifying the target audience for the university's new advertising campaign,the advertising team needs to decide whether the advertising objective is to __________,__________,or __________ potential and / or existing students.

Question

Quizplus · Accepted Answer

The options in this question are commonly known as the AIDA model (Attention, Interest, Desire, Action) and D represents the four main objectives in advertising. Inform is to educate and provide knowledge to potential students. Persuade is to convince them that attending the university is the right choice while remind is to keep them informed of the university's offerings for ongoing attendance. These are the most appropriate objectives for an advertising campaign targeting potential and/or existing students.

After Identifying the Target Audience for the University's New Advertising