Loretta would like to know which,if any,of her firm's IMC efforts are working.She could use __________ to provide feedback from her efforts.

Question

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All of these options could provide valuable feedback to Loretta about the effectiveness of her firm's IMC efforts. Sales data would show if there has been an increase in purchases since the implementation of a new IMC strategy, complaints could highlight areas of weakness in the strategy, compliments could indicate successful elements, and redemption rates for coupons or rebates could give insight into whether the promotional efforts are effective or not. Therefore, all of the options listed could be useful in determining the success of the IMC efforts.

Loretta Would Like to Know Which,if Any,of Her Firm's IMC