Many retailers advertise using traditional media,suggesting that consumers learn more about the marketer's products at their Websites.In the AIDA model,the traditional media are used to create __________,while the Websites are used to create __________.

Question

Quizplus · Accepted Answer

Traditional media such as TV, radio, and billboards are used to create awareness about the product among consumers. On the other hand, the website of the marketer helps create interest among consumers, as they can learn more about the product and its features, benefits, and specifications, which can further influence their purchase decisions. Hence, option A, "awareness; interest," is the best choice.

Many Retailers Advertise Using Traditional Media,suggesting That Consumers Learn More