An advertising agency in Los Angeles once held a contest among its employees to see who could create the most visibility for the company.The winning team included two staff members who put on a wet t-shirt display on an interstate overpass with television helicopter crews capturing and showing footage on the local news.In the AIDA model,the advertising agency was attempting to create:

Question

Quizplus · Accepted Answer

The agency was trying to create visibility for their company, which falls under the awareness stage of the AIDA model. They were not promoting a specific product or service, so the other stages (interest, desire, action, intention) do not apply.

An Advertising Agency in Los Angeles Once Held a Contest