If the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from:

Question

Quizplus · Accepted Answer

If the target market is already interested in the product or service, they likely already have a positive impression of it ("I like it"). Therefore, subsequent IMC messages should focus on converting that positive feeling into a desire to purchase ("I want it"). This can be achieved through messages that highlight the benefits, unique features, or value of the product, or by creating a sense of urgency or scarcity around the offer. Option B is also a potential answer, but it suggests a more direct approach that assumes the target market is ready to act immediately, whereas Option C allows for a more gradual transition from interest to purchase intent.

If the Marketing Communication Has Captured the Interest of Its