In the AIDA model,marketing communications move consumers stepwise:

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a mental stages model where marketing communications move consumers through a series of stages in their minds, starting from grabbing their attention to sparking interest, creating desire, and ultimately leading them to take the desired action. The other options mentioned are not part of the AIDA model's frameworks.

In the AIDA Model,marketing Communications Move Consumers Stepwise