Reaching the right audience with marketing communication is becoming more difficult because:
A) consumers are bored.
B) government regulations are constraining free speech.
C) personal selling is becoming less expensive,making it more competitive with advertising.
D) the media environment has become more complicated.
E) the AIDA model is no longer an accurate representation of how marketing communication works.
Correct Answer:
Verified
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Q75: To stimulate interest and persuade consumers to
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Q79: In the AIDA model,marketing communications move consumers
Q81: The difference between advertising and personal selling
Q84: Marketers use corporate blogs to:
A) create positive
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