Using electronic channels along with more traditional channels can result in customers making more total purchases from the seller.

Question

Quizplus · Accepted Answer

Integrating electronic channels (such as online platforms or mobile apps) with traditional channels (such as physical stores or phone orders) can provide customers with more options to make purchases, leading to potential increase in sales and customer satisfaction. This is also known as an omnichannel approach.

Using Electronic Channels Along with More Traditional Channels Can Result