Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to the getting the products to the customers.As he chooses retail partners,which of the following should he do?

Question

Quizplus · Accepted Answer

All of these factors are important to consider when choosing retail partners. Aaron should look at the channel structure to understand how the products will be distributed and where they will fit in the market. He should determine where the target customers will expect to find the products, which will help him choose the right retail partners. He should also consider the characteristics of the channel members, such as their reputation, experience, and willingness to promote the products. Finally, he should think about distribution intensity, which refers to the number of retail partners he will need to reach his target market. By considering all of these factors, Aaron can choose the right retail partners to help him get his innovative accessories to the customers who need them.

Aaron Has Designed Innovative Accessories for Hard-Core Bicycling Enthusiasts