Paul's family has owned and operated a small chain of conventional supermarkets.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family should:

Question

Quizplus · Accepted Answer

Emphasizing products with a high gross margin (A) can help increase profitability, targeting health-conscious and ethnic consumers with products that would appeal to them (B) can attract a growing customer base and provide a competitive advantage, providing a better shopping environment within the store (C) can enhance the customer experience and loyalty, and offering more private label brands (D) can increase customer loyalty and profitability. Therefore, all of these options are reasonable measures for Paul's family to consider to address the new competitive reality.

Paul's Family Has Owned and Operated a Small Chain of Conventional