When a well-established firm has developed a new product as part of its growth strategy,it may be required to find new retailers to carry the new product.One of the critical factors in choosing new retail partners will be:

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All of these factors are important in choosing new retail partners. The power of the brand and the overall reputation of the manufacturer will both influence a retailer's decision to carry the product, while it's important to consider where customers may expect to find the new product to increase its visibility and accessibility to potential buyers.

When a Well-Established Firm Has Developed a New Product as Part