Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Anbinh Fashions will probably choose _________ distribution.

Question

Quizplus · Accepted Answer

Anbinh Fashions will most likely choose exclusive distribution because this method limits the number of intermediaries and makes the product available only in a few selective outlets. This will enhance the uniqueness and exclusivity of the designer jewelry, which is the key selling point of the product. Luxury distribution may not be suitable because it generally refers to high-end products that are expensive and targeted at a very narrow segment. Selective distribution is a close contender, but exclusive distribution is more suitable because of the limited availability of the jewelry. Monopolistic distribution and intensive distribution are not applicable to this scenario.

Anbinh Fashions Is Launching a New Line of One-Of-A-Kind Designer