Knowing What Customers Expect Is Essential

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, whereas manufacturers need to know

A) whether customers are using credit cards or cash to make purchases.
B) how many employees the retailers have.
C) where their target customers expect to find their products.
D) whether the products will fill a customer's self-actualization needs.
E) whether customers will find the store atmospherics appropriate to the location.