Aaron has designed innovative accessories for hard-core bicycling enthusiasts. He knows where and how he will make them, and he needs to turn his attention to getting the products to the customers. As he chooses retail partners, which of the following is LEAST important in this process?

Question

Quizplus · Accepted Answer

While encouraging new bicycling enthusiasts is important for the long-term success of the business, it is not directly related to choosing retail partners for distribution. A, B, C, and E are all important factors to consider when choosing retail partners, including the channel structure, where target customers will expect to find the product, characteristics of channel members, and distribution intensity.

Aaron Has Designed Innovative Accessories for Hard-Core Bicycling Enthusiasts