Andy purchased a number of books from Amazon.com,and he learned to trust the recommendations made to him.More than once he was pleasantly surprised at the books and authors he discovered this way.In this case,Amazon.com was creating value for Andy through:

Question

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Amazon.com was creating value for Andy through personalized offerings, as it recommended books and authors that matched his interests and preferences. This personalized approach helped Andy discover new books and authors that he might have otherwise overlooked, leading to a positive experience and potentially increasing his loyalty and repeat business.

Andy Purchased a Number of Books from Amazon