Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because
A) it happens behind the scenes.
B) it conflicts with promotion.
C) it occurs after making pricing decisions.
D) no one is directly in charge of place decisions.
E) the product itself is so much more important.

Question

Quizplus · Accepted Answer

Place, also known as distribution, refers to the methods and locations marketers use to get products to their target customers. Place decisions can have a significant impact on a product's success or failure, yet it is often overlooked because it occurs behind the scenes. This is why option A is the correct choice.

Students of Marketing Often Overlook or Underestimate the Importance of Place