When electronic data interchange (EDI)messages are used to describe the benefits of new products and to provide pictures and information,they support the __________ element in the four Ps of marketing.
A) product
B) price
C) promotion
D) place
E) portfolio

Question

Quizplus · Accepted Answer

Electronic data interchange (EDI) messages used to describe the benefits of new products and provide pictures and information support the promotion element in the four Ps of marketing. Promotion refers to the various methods used by a company to communicate with customers and potential customers about its products or services, including advertising, sales promotion, personal selling, and public relations. EDI messages can be an effective tool for promoting new products and providing important information to potential buyers.

When Electronic Data Interchange (EDI)messages Are Used to Describe the Benefits