Sharon knew that her established customers preferred her product to competitors' offerings.She was planning to expand into new markets,and she was considering pricing.She was leaning toward charging a higher price than competitors to help demonstrate that hers was a high-quality product.Sharon was considering:
A) a top of market strategy.
B) the value of quality.
C) advantageous pricing.
D) premium pricing.
E) differential pricing.

Question

Quizplus · Accepted Answer

Sharon's strategy of charging a higher price to demonstrate that hers is a high-quality product is indicative of premium pricing. This pricing strategy is often used to create an image of exclusivity and luxury, which can serve to attract customers who are willing to pay more for perceived quality.

Sharon Knew That Her Established Customers Preferred Her Product to Competitors