The fact that millions of consumers are using online search engines for comparison shopping has:
A) reduced demand.
B) increased price elasticity of demand.
C) reduced the income effect.
D) reduced price elasticity of demand.
E) increased the income effect.

Question

Quizplus · Accepted Answer

The use of online search engines for comparison shopping makes it easier for consumers to find substitutes and compare prices, which increases the price elasticity of demand.

The Fact That Millions of Consumers Are Using Online Search