In determining the price for his company's new pocket digital camera,Matt is assessing what consumers consider the regular or original price for similar cameras available in the market.Matt is assessing the influence of __________ on pricing strategy.
A) improvement value
B) odd-even prices
C) everyday low pricing
D) reference prices
E) cost of ownership

Question

Quizplus · Accepted Answer

Matt is assessing reference prices, which are the prices that consumers consider as normal or typical for a product. By assessing these reference prices, Matt can determine if his pricing strategy is competitive or if it needs to be adjusted to match consumer expectations.

In Determining the Price for His Company's New Pocket Digital