In a __________ pricing tactic, sellers advertise low prices and then aggressively pressure customers to purchase higher-priced versions of the product advertised with the low price.
A) fixed offer
B) reference
C) seasonal
D) bait and switch
E) cost-based

Question

Quizplus · Accepted Answer

The described pricing tactic is known as bait and switch. This is where a seller advertises a product at a low price to attract customers and then tries to pressure them into buying a more expensive item. This tactic can be deceptive and unethical, as the seller is not being transparent about the true price of the desired item.

In a __________ Pricing Tactic, Sellers Advertise Low Prices and Then