__________ lowers the price below the store's cost.
A) Recessionary pricing
B) Loss leader pricing
C) Radical markdown pricing
D) Employee pricing
E) Sales promotion pricing

Question

Quizplus · Accepted Answer

Loss leader pricing is a strategy where a retailer offers a product at a price lower than its cost to attract customers into the store. The idea is that once the customer is in the store, they will likely purchase other items as well, making up for the loss on the discounted item.

__________ Lowers the Price Below the Store's Cost