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To Develop a Zone of Tolerance Analysis,a Market Researcher Would

Question 72

Multiple Choice

To develop a zone of tolerance analysis,a market researcher would likely ask customers


A) their desired level of service for each of the five service quality dimensions.
B) their expected level of service for each of the five service quality dimensions.
C) how well the firm performs in each service quality dimension.
D) the importance of each service quality dimension.
E) all of these.

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