Without new products,a firm can:
A) only market to current customers or similar customers.
B) only diversify into new product lines.
C) focus on product reincarnation.
D) increase prices,because they have only a few products.
E) worry less about competitors' actions.

Question

Quizplus · Accepted Answer

Without new products, a firm is limited in its ability to expand its customer base and must focus primarily on marketing to its existing customer base or similar customers. Therefore, option A is the best choice. Option B is incorrect because diversification into new product lines requires the introduction of new products. Option C is incorrect because product reincarnation typically involves making improvements to existing products, rather than introducing entirely new products. Option D is incorrect because increasing prices without offering new products may not be a sustainable strategy, as customers may seek out competitors' products that offer better value. Option E is also incorrect because competitors may still introduce new products that could impact the firm's market share.

Without New Products,a Firm Can