With an understanding of which consumers buy a firm's new products at each stage of the diffusion of innovation process,the firm can adjust its __________ strategy accordingly.
A) pricing
B) advertising
C) sales promotion
D) distribution
E) all of these

Question

Quizplus · Accepted Answer

Understanding which consumers buy a firm's new products at each stage of the diffusion of innovation process can help the firm to adjust its pricing, advertising, sales promotion, and distribution strategies accordingly. Therefore, the correct answer is E, which includes all of these options.

With an Understanding of Which Consumers Buy a Firm's New